Dirty Bike Chapter 4
Chapter 4 Running Case Assignment: Achieving Operational Excellence: Developing a Web Site Privacy Policy
Software skills: Web browser software and presentation software
Business skills: Corporate privacy policy formulation
Dirt Bikes’s management wants to make sure it has policies and procedures in place to protect the privacy of visitors to its Web site. You have been asked to develop
Dirt Bikes’s Web site privacy policy. The TRUSTe Web site at <URL>www.truste.com describes privacy best practices to help you draft Dirt Bikes’s privacy policy. You
can also examine specific companies’ privacy policies by searching for Web site privacy policies on Yahoo!, Google or another search engine. Prepare a report for
management that addresses the following issues:
· How much data should Dirt Bikes collect on visitors to its Web site? What information could it discover by tracking visitors’ activities at its Web site?
What value would this information provide the company? What are the privacy problems raised by collecting such data?
· Should Dirt Bike use cookies? What are the advantages of using cookies for both Dirt Bikes and its Web site visitors? What privacy issues do they create for
Dirt Bikes?
· Should Dirt Bikes join an organization such as TRUSTe to certify that it has adopted approved privacy practices? Why or why not?
· Should Dirt Bikes adopt an opt-in or opt-out model of informed consent?
· Include in your report a short (two to three pages) privacy statement for the Dirt Bikes Web site.
· (Optional) Use electronic presentation software to summarize your recommendations for management.
