Assignment to discuss about Scoot Airline – 3500 Words
– – Analyze the value chain of Scoot
– – Identify the competencies of Scoot and justify how the company capitalizes it’s strengths to gain competitive advantage in Singapore
– – Conduct a macro environmental scan of a New Market of your choice
– – You are to consider the strengths of the Top 3 budget airlines in the new market of your choice and explain how Scoot can compete effectively against the incumbents
– – Consider the different mode of entry available, You are to choose the most desirable mode of entry for Scoot and justify your choice
