Case – America’s Cuban Conundrum
1. Briefly explain the Cuban Liberty and Democratic Solidarity Act (Helms-Burton Act) and why it is important to international marketing. How did this impact American business?
2. Why did the E.U. take the case of the Helms-Burton Act to the World Trade Organization (WTO)? Was this issue relevant to the intended role of the WTO?
3. Discuss who benefits and who suffers from this specific embargo. Why is the embargo considered by some to be a “total failure”?
4. What factors have contributed to the continued sanctions over the past 50 years?
5. What businesses do you think will be most impacted if full diplomatic and trade relations are restored between Cuba and the U.S.?
