Discuss the challenges in this event and determine alternative solutions
Case Study by SAP International Annual Users Conference-Streets of Philadelphia by Andrea Michaels
Potential Questions for Discussion or Testing
1. Discuss the challenges in this event and determine alternative solutions.
2. Identify normal rain plan procedures.
3. Identify hurricane risks and needed preparation and provide any other alternatives.
4. Develop a strategy for dealing with unions.
5. Develop a strategy for dealing with unethical vendors or uncooperative venues.
6. Evaluate strategies used and suggest alternatives.
7. What other branding options could have been utilized?
8. What other techniques could have been used to turn this event into a high-tech visual statement?
9. Conduct a SWOT analysis.
