Discuss the components of a marketing plan
MARKETING PLAN FOR HARVEY NORMAN
3500 WORDS AND 1ST PAGE WILL BE CONTENTS IN ORDER AS PER MENTIONED BELOW with Page number
?? ?Discusses the components of a marketing plan in detail. Please also include in-text citations and a reference list, both in Harvard style. In sum, the following sections should appear in your marketing plan (in order):
In 4ps you have to mention (Break even Analysis ) in PRICE section and SWOT template is attached
This marketing plan need more diagrams in details and table in proper full
? Executive Summary ( Please do not mention background of the company in ES) Maximum 1 page
? Introduction ( Background, products,problems, positions,( please don’t start analysis)
? Vision, mission statement and objectives ( specific to this plan you are writing)
? Team description
? Macro environment and dynamics ( PEST)
? Target market description
? Competitive analysis and issues analysis
? SWOT analysis ( Please refer to attached)
? Marketing Objectives
? Marketing strategy (the marketing mix) Apply the specific you have learned in the 4ps not adopting all (essay format)
? Budget
? Controls/ Monitoring
? Conclusion
? Reference List
