Paper Assignment
Magine that your team works for a marketing firm and has been assigned to work with a new health care client organization. The client is preparing to launch a new product which is A hospital system launching a new diabetes program
Develop a communication strategy to address the needs for the launch of your client’s new product (or service). This communication strategy should cover a 12-month period. It should be in the form of a formal academic paper, and should be 800-1,000 words in length.
The strategy paper should be sufficient to cover 12 months of activities, including communications to prepare for the launch, communications at the point of launch, and communications after the point of launch.
Your team’s strategy paper addresses the following, in the same order you see below:
Provide a description of the product (or service) the team will launch.
Describe the target audience (or audiences) for the product (or service). Discuss your reasoning for why this is the correct target audience for this product (or service).
Discuss the messages and communications activities the team will use during the six months before launch, and at the point of launch. Discuss the team’s rationale for using the specific messages and activities.
Discuss the messages and communications activities the team will use for six months after the product or service is launched. Discuss the team’s rationale for using the specific messages and activities
Discuss how different communication modalities would be effective in marketing your client’s product or service to target groups of different ages. Think about and discuss: what specific modalities would be effective with different age groups and why?
Discuss the concept of an integrated communication campaign. Firstly, describe what an integrated communication campaign is. Then, discuss how the team would use an integrated communication campaign to reach your target audience (or audiences).
Discuss the concept of transparency. Firstly, describe what transparency means and why it is important. Then, give specific examples of successful industries and/or companies that have used transparency to enhance their effectiveness. Discuss how the team would apply this to your strategy.
Cite a minimum of two peer-reviewed, scholarly, or similar references, NOT including the course textbooks.
Be sure to follow the GRADING FORM attached to this assignment.
