Discuss Culture and cultural considerations for your business
For the export assignment I chose to export manure to the country Ethiopia for the reason their agriculture production is increasing and manure can be used to increase their growth of fruits/vegetables. I will provide instructions, it does not necessarily have to be a long essay (10-12), just as the questions are answered formally and its common sense. If you have questions feel free to e-mail me.
Instructions:
Final – Import/Export
You are creating an export strategy for a company that you own (fictitious or real) or for an existing multinational company.
a. You need to select one country to research for your project.
b. You need to have one product or service to export.
c. Your strategy may involve an existing product or service that you are taking to a new market or it may be a newly invented product/service.
d. Please use a business style of writing with headings, sub-headings, bullet points, and illustrations. The paper does not need to be double spaced.
e. Use the resources within the SBA.gov site (business plan)
Executive Summary: (1 page) (See SBA.gov for samples)
Your executive summary is a snapshot of your export strategy as a whole and briefly reviews your company profile and goals for your export project.
Company Description: (1-2 pages) (See SBA.gov or company annual reports)
Company History, Trademark, Legal Structure, Product/Service Differentiation, Management Structure
Market Analysis: (3-5 pages) (See SBA.gov and Export.gov)
Industry overview
Country Analysis
Political Environment for business
Culture and cultural considerations for your business
Currency – stable? Volatile? Will you request payment in another currency?
Economy
Trade Agreements in place
Competitors
Target Market
Market Strategy & Marketing/Advertising (Trade Shows/Trade Missions)
Social Marketing
Corporate Social Responsibility (CSR)
Operations: (3-5 pages) (See SBA.gov and Export.gov)
Day-to-day operations, production/supplies, logistics, agents, distributors, freight forwarders, Free Trade Zones, import/export documentation, office location(s), inco-terms, and web-site.
Financials: (1 page) (See Export.gov)
Resources for obtaining financing, and types of financing, if needed
Resources: (1 page) You need 5 or more resources
