Discuss five trends in the external environment scanning process
Marketing Research
1. Complete a Porter’s analysis to Industry analysis on an Improved Business Industry (not the airline industry) using the six forces. Indicate each force’s competitiveness intensity by signifying Low-Medium-High, or a combination of two grades. Support your evaluation on each force’s competitiveness position in the industry.
2. Discuss five trends in the external environment scanning process that will affect most businesses.
3. Create a strategic group map of industry (but not the airline industry) using two broad characteristics-price and product-line. Use at least eight firms in this analysis.
4. Create an Industry Matrix featuring your Strategic Audit firm (SAMSUNG) and two competitors. Use five key success factors, one of which should be low cost. Use the table found in Chapter 4 for this assignment.
Reference
Wheelen, Thomas L., & Hunger, J. David. (2015). Concepts in strategic management and business policy: Globalization, innovation and sustainability (14th ed). Pearson Prentice Hall.
