Coca-Cola was discussed in the reading with how these products segment the market. Certain Coke products focuses marketing towards the youth market and other such as Diet Coke is marketed concerning older adults.
choice a company that markets their products in similar ways as coke, but different, market segments. Recognize the products and the market segment.
Discuss how the product is marketed. Discuss whether product should be marketed to any other segments? What recommendations should be given to the chosen company?
