Discuss the importance of objectivity in marketing research
Answer each unit question with at least 60-85 words.
Unit 1 Discussion Questions:
The purpose of the discussion question is to allow you as the Learner to demonstrate your understanding of the chapter’s key learning points and how you might apply them in given situation. Participating in the discussion question forum provides you as the Learner an opportunity to compare your ideas to ideas from others in your class.
Instructions: Using the chapter’s key learning points, provide your answer to the question below.
Visit www.gallup.com and examine some of the recent projects conducted by Gallup. What type of exploratory research was conducted in these projects? Which methods were used?
Unit 2 Discussion Questions:
The purpose of the discussion question is to allow you as the Learner to demonstrate your understanding of the chapter’s key learning points and how you might apply them in given situation. Participating in the discussion question forum provides you as the Learner an opportunity to compare your ideas to ideas from others in your class. Instructions: Using the chapter’s key learning points, provide your answer to the question below.
Visit http://www.clinique.com to obtain information on the underlying reasons why women use cosmetics. Describe two of the projective techniques you would use to determine the reasons why women use cosmetics? Explain why.
Unit 3 Discussion Questions:
The purpose of the discussion question is to allow you as the Learner to demonstrate your understanding of the chapter’s key learning points and how you might apply them in given situation. Participating in the discussion question forum provides you as the Learner an opportunity to compare your ideas to ideas from others in your class. Instructions: Using the chapter’s key learning points, provide your answer to the question below.
Design an open- ended question to determine whether households engage in gardening. Also develop a multiple- choice and a dichotomous question to obtain the same information. Which form is the most desirable?
Unit 4 Discussion Questions:
How would you select and train fieldworkers as to conduct a mall-intercept survey determining women’s usage of cosmetics?
Unit 5 Discussion Questions:
Discuss the importance of objectivity in writing a marketing research report.
