Assignment-
Industry Trends
Discuss industry trends that would affect your marketing strategy (such as major growth or decline in your specific industry within a market based on your product choice)
Target Market
Please choose “Generation Z” as your target market.
Marketing Mix
Product – (Choose a convenience product). Describe your product and 5 of its attributes. In choosing a product, visit a retailer of your choice (do not visit an online retailer).
Price – Discuss the pricing structure of your product and how it relates to “Gen Z” you are marketing.
Placement (also referred to as distribution) – Placement means where you will physically or figuratively “place” your products, to make them visible to your target market. Write you think that your retailer is better in comparison with the other competing retailers (including online retailers.
Promotion – Give a very general overview of how your products is currently promoted. Cut and paste the promotion links in your document so that I can see the promotion.
