Describe at least three situations where an American company might want to keep the product the same but alter the promotion. Give three examples where the product must be altered and explain your rationale.
Discuss job outsourcing by assessing its benefit to U.S. firms. Many marketers now believe that teenagers in the developed countries are becoming “global consumers.” That is, they all want and buy the same goods and services.
Discuss whether or not you agree with this assessment. If you agree, explain the causes of the phenomenon. If you do not agree, justify your opinion.
Explain how, both positively and negatively, exchange rates can affect a firm’s global sales
