Discuss the major strengths and weaknesses of qualitative field research

1: Explain the measures of univariate variable description that we have (i.e., frequency, central tendency, and dispersion). What do these measures tell us? Why are they useful?

2: What is the difference between manifest and latent coding in content analysis? Give an example of when you might choose one coding technique over the other.

3: Discuss the major strengths and weaknesses of qualitative field research. Offer an example of research question that is more appropriate for using qualitative field research method than quantitative research method and explain why.

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