Discuss the market segmentation within that industry / Segmentation and target
market
Marketing Management
Write a white paper on a company of your choice and discuss the market segmentation
within that industry along with the target market for the company and the selection
process for that target market.
Required Elements: No more than 2100 words and include demographic, psychographic,
geographic, and behavioral characteristics for the selected company. A positioning
statement for the company with careful consideration of their brand and strategy
