Discuss the positioning strategy
Marketing Management
Read Case IKEA in of Strategic Marketing.
Write a 1,050 to 1,400-word paper (APA Format) to summarize your analyses of the case.
Address the following in your paper:
Describe the target market.
Discuss the positioning strategy. How effective or ineffective is it?
Based on the changes in the industry since this study was written, would you recommend changes to the targeting and positioning strategy? Why?
What changes would you make?
