After reading “The ‘Six Sins of Greenwashing’: A Study of Environmental Claims in North American Markets”, discuss the tension between businesses interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of “greenwashing”? If you were a marketing executive, would you have a policy against “greenwashing”? Why or why not?
Part II 250 words
Read the U.S. Small Business Administration’s article, titled Environmental Regulations, and visit the United States Environmental Protection Agency’s “Laws & Regulations” page.
Identify one environmental law that is relevant to your past, current, or future employer. Apply that law to a business situation created by that employer. How does (or did) that employer maintain compliance with that statute? Do you believe that environmental regulations help or hinder business? Why or why not?
