Discuss the implications to contemporary theory and practice of marketing
choose two disruptive technologies and explain the implications to contemporary theory and practice of marketing”
Your papers should demonstrate –
• That you have read the key papers
• That you have independently found relevant further papers/readings
• That you are working to understand them
• That you have identified the key ideas
• That you have benefited from discussion in seminars
• That you can develop your own ideas and conclusions from your reading
• That you can provide full academic referencing
• That you can provide examples of good and poor practice
