Discuss the target market, including buyer motivations, demographics, and psychographics.
Question – The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must
a. Give an Overview/Executive Summary of the marketing strategy.
b. explain the good or service and desired brand image.
c. explain the target market, including buyer motivations, demographics, and psychographics.
d. explain the overall marketing strategy, including positioning strategy versus competitors.
e. explain a promotions and advertising campaign that includes a description of one advertisement.
f. Recommend and describe a Public Relations campaign.
g. Discuss the use of an Internet marketing campaign, including web site and use of email.
h. Describe a direct marketing campaign, including Customer Relationship Management.
The paper
Must be 6 to 8 double-spaced pages in length (not including title and references pages) and formatted according to APA style.
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
