Discuss the value that Build-A-Bear creates for its customers
Questions for Discussion
1. Give examples of needs, wants, and demands that Build-A¬Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build¬A-Bear’s actions?
2. In detail, describe all facets of Build-A-Bear’s product. What is being exchanged in a Build-A-Bear transaction?
3. Which of the five marketing management concepts best describes Build-A-Bear Workshop?
4. Discuss in detail the value that Build-A-Bear creates for its customers.
5. Is Build-A-Bear likely to be successful in continuing to build customer relationships? Why or why not?
