Discuss the themes and comment on your findings

Discuss the themes and comment on your findings

Tasks:

1. Embark upon face-to-face qualitative long interviews with a manager or marketing manager of a local firm or an owner of a SME in the North Texas Region – ideally in Denton. Questions should originate from our discussion of marketing concept and market orientation and specifically referring to Kohli and Jaworski (1990) or Narver and Slater (1990). The questions you ask the managers should be open-ended type, as appropriate for qualitative study. Typical interviews may last between 45 minutes and 1.5 hours. In addition, covert, overt, and participant observations can be between 30 minutes and 45 minutes on the firm’s premises and on-line.
2. Find out from the manager the day-to-day marketing practices/tactics/strategies his/her firm pursues in the marketplace.
3. Find out the firm’s target audience. Find out why the firm targets the particular segment of the market. How does the firm segment the market, position, and brand the firm and its offerings? In addition, probe the firm’s marketing mix and why they use those mixes.
4. Note down all statements and comments associated with marketing practices of the firm – bear in mind Kohli and Jaworski or Narver and Slater, the marketing concept, marketing mix, production, product, selling, customer and market orientations – are these evident?
5. Then using content analysis, identify the key/main themes emanating from the manager’s comments that describe the marketing practices of the firm you have studied. Discuss the themes and comment on your findings. Do refer to your notes in class as you write your report.

   Note: The written report should be a minimum of 6 to 8 pages maximum double spacing.

i ulpoad the interview that i did. Use it and do the work.