Discuss three major cross-cultural differences
Finance
Businesses large and small now compete in a truly global economy. To become
successful in another nation it is essential to understand cultural differences
that exist. Business practices and ideas that work well here in the United States
may not necessarily be expected to do so in other cultural environments.
If you were considering an expansion of your current business into an Asian
country, what cross cultural challenges might you encounter?
Task:
A. Discuss three major cross-cultural differences that would need to be taken into
consideration if your company were to expand into this market based on your
selected country.
B. Compare U.S. business practices to practices in your proposed country for each
of the following:
1. Product
2. Price
3. Promotion
4. Place
Note: You are not required to create an actual full scale marketing plan, but each
of the 4P’s of the marketing mix must be individually addressed.
C. Discuss two distinct ethical issues that you will need to understand and respect
as your business expands into your selected country
