Use the following resources to provide 500 word minimum to discussion board question.  Cite APA style.

This chapter emphasizes value pricing, relative to cost based pricing and leads us to apply the analytical models of marginal analysis.  In this weeks readings ( Smith, T. (2011, November/December), the article concludes with this final paragraph:

“Each of these four types of pricing challenges can be addressed through the marketing orientation of the firm and the economic understanding of value exchange.  Moreover, quantitative and qualitative analysis can be used to further clarify the alternatives and tradeoffs.  Our understanding of pricing has come a long way, and it is time for executives to grasp this modern understanding to improve the results of their decisions.”

http://www.wiglafjournal.com/pricing/2011/01/pricing-strategy-pricking-the-veil-of-value-exchange/

What are the four types of pricing challanges?  How does marketing help gain understanding value pricing.  Also what have you learned from the Epipen controversy on value pricing, market structure, pricing power?

• Andrew Pollack. Aug. 24, 2016. Mylan Raised EpiPen’s Price Before the Expected Arrival of a Generic New York Times.  Retrieved. http://www.nytimes.com/2016/08/25/business/mylan-raised-epipens-price-before-the-expected-arrival-of-a-generic.html

  http://www.nytimes.com/2016/04/28/business/high-drug-prices-explained.html?action=click&contentCollection=Business%20Day&module=RelatedCoverage&region=EndOfArticle&pgtype=article