For the Final Project, you will put together a PowerPoint presentation that you could present to officers within the company. This presentation should summarize the Marketing Plan that you have compiled throughout this course. Remember to include pertinent facts as well as a discussion of the competitive advantage within each of the four elements of the marketing mix (product, place, promotion, and price). Additionally, include your recommendations for future development of their marketing strategies. Elements to include:
Company Overview,
PEST Analysis,
Target Market(s),
SWOT Analysis,
Industry & Competitive Analysis,
Product,
Place,
Promotion,
Price, and
Recommendations.
Your PowerPoint presentation length should be 10-12 slides in length, including a title slide and a reference slide. Use of speaker notes is also required.
Book reference Perreault, W., Jr., Cannon, J., & McCarthy, J. (2015). Essentials of marketing: A marketing strategy planning approach (14th ed.). New York, NY: McGraw-Hill.
