Discussion Paper: Influence of Culture on International Marketing
– With increasing globalisation, does culture in International Marketing matter?
– The impact of culture on succesfully conducting business internationally has grown in recognition over time, but equally the world in which we live is converging in the era of globalisation.
1) Write a 1,000 word discussion paper highlighting the importance of culture in International Marketing
2) Use current academic literature (at least 10) & theory to support your answer.
3) You may choose to focus on one particular aspect of culture in relation to international marketing, or approach the subject in a broad fashion.
