Description
prepare a 3 – 4 page double-spaced paper that evaluates and recommends distribution channels, pricing, and competitive differentiation. Support your discussion with three academic sources, which may include your textbook, and/or credible business journals such as Barrons, Wall Street Journal and Business Week. Your analysis should include:
Distribution Channels:
Identify two (2) or more potential distribution channels for your product or service, and discuss three (3) advantages and three (3) disadvantages of each channel; support your analysis with two or more academic sources. Select and justify which channel is best and why.
Discuss how you would use e-business to support and enhance your chosen channel. Be specific as to what you would do and how you would do it; support your analysis with data.
Pricing
Describe why your product or service is price sensitive or price insensitive
Identify and discuss three (3) factors that would influence how to set the price for your product or service, and recommend a competitive pricing structure supporting your analysis with data.
Competition
Discuss how the distribution channel, e-business and pricing strategy will differentiate your product or service from your closest competitor; be specific supporting your analysis with data.
