NameDueDateWorth
e-BusinessWebsiteEvaluation
Week4�Friday,24thMarch20174:00pm
10%(20marks)
CourseObjectives
Thisassessmenttaskrelatestothefollowingcourseobjectives:
� discussthemeaningofe-Commercefromabusinessandtechnicalperspective
� appreciatethebusinessenvironmentsconducivetotheuseofsuccessfule-Commerceapplications
� compareandreportonthetypesofe-Commerceandtheirapplicationtobusiness
� reviewthetechnologiesusedtodeployane-Commercesolution
� applyanunderstandingofthedevelopmentneedsofabasice-Commercewebsiteusingoneofthesetechnologies
� illustrateunderstandingofthedesign,maintenance,businessprinciplesandadministrationofane-Commercesite
� discussethical,socialandpoliticalissuesine-Commerce
Overview
ForanyONEe-businessmodellistedinthetable,selectTWOwebsitesconformingtothatbusinessmodelthatisrelatedtotheEducation industry.Youmustnominatefourwebsitestoyourlecturerwhowillrandomlyselecttwoofthembeforeyoubeginworkingonthisassignment.Thenominated e-businesses must be partoforrelatedtotheEducation industry.
(Chaffeyetal,2009,p.26)
Requirements
Tasks
1. Clearlystatewhiche-commercebusinessmodelyouhavechosen.Foreachchosenwebsitereportthebusinessname,thehomepageURL,andincludeascreenshotofthehomepage(asanappendix).
2. Foreachchosenwebsite,inoneortwoparagraphs,explainwhythewebsitebelongstothatparticulare-commercebusinessmodel.
3. Foreachchosenwebsite,inoneortwoparagraphs,identifywhat youthinkis/aretheprincipalbusinessgoal(s)ofthewebsite.
4. Foreachwebsite,considerthefollowingattributesandassessthemonthefollowingfive-pointsemanticdifferentialscaleand,foreachattribute,brieflyexplainwhyyougivethatrating:
1 2 3 4 5
VeryPoor Poor Inapplicable Good VeryGood
a. HowwelldoesthewebsiteURLrelatetothebusinessname?
b. Howeasilyisthewebsitefoundusinggeneralinternetsearchengines(e.g.Google,Ask,AltaVista,Bing,Yahoo!)?
c. Doesthewebsitegivemealltheorganisationalinformationausercouldreasonablyrequire?
d. Arerequirementstoprovideauser�s(personalorsensitive)informationappropriate?
e. Howwelldoesthewebsitereassureusersaboutthesecurityanduseoftheirinformation?
f. Howwelldoesthewebsitefosterusertrustintheorganisation?
g. Howwelldoesthewebsiteaddresslegalissuesassociatedwithuseofthewebsiteorengagementintransactions?
h. Howwelldoesthewebsiteprovidefortheaccessibilityneedsofusers?
i. Howwelldoesthewebsiteaddressthelanguageorculturalneedsofusers?
j. Doesthewebsitecontainalltheproductinformationthatausercouldreasonablyrequire?
k. Doesthewebsiteallowallthecustomisation(user-managedfeatures)thatausercouldreasonablyexpect?
l. Howwelldoesthewebsitepersonalisetheexperienceforusers?
m. Doesthewebsiteidentifysufficientchannelsforuserservice/support?
n. Howeasyisittofindanyinformationonthewebsiteabouttheorganisation,theirproductsorservices?
o. Howeasyistheinformationonthewebsitetoread(i.e.isprovidedinformationinappropriatelanguageandwithsufficientdetailformostusers)?
p. Isthewebsiteeasytonavigate(i.e.movethroughthewebsitetofindinformation,products,orservices,andengageintransactionswiththeorganisation)?
q. Howappropriatearethewebsiteaesthetics(e.g.useoflayout,colours,imagery,fonts,etc)forthetargetaudience?
r. Howwelldoesthewebsitefostercommunityamongusers?
s. Howquicklydoesthe websiteloadinto yourbrowseranddoallwebsitefeatures,linksandembeddedobjects(e.g.mediafilesorapplets)workasintended?
t. Howwelldoesthewebsitesupportdifferentweb-browsersorplatforms(e.g.mobiledevices)?
u. Doesthewebsiteprovideasufficientrangeofpaymentoptionsascouldbereasonablyexpected?
v. Doesthewebsiteprovideasufficientrangeofdeliveryoptionsascouldbereasonablyexpected?
5. Compareandcontrastyourchosenwebsites:whichwebsiteismorelikelytobesuccessfulthantheother,andwhy?
Presentation
PleaserefertotheGeneralguideforthepresentationofacademicwork,availableelectronicallyontheuniversitieswebsite.URL:http://www.federation.edu.au.Presentyourevaluationinabusinessormanagementstylereport,asoutlinedintheguide.
Submission
PleasesubmitanELECTRONICcopyonlyviaMoodle.
Includethefinalpageofthespecification��AssessmentFeedback��asthefinalpageofyoursubmissiondocument,toenablefeedbacktobeaddedtothesubmissionfile.
Submita single Microsoft Worddocument(i.e. .docor .docx formats) withthe requiredscreenshotsincludedasappendices.
Namethesubmissionfileaccordingtothefollowing:�ITECH 3301_yourSurname_yourStudentID_assign1.doc�
Pleaserefertothe�CourseDescription�forinformationregardinglateassignments,extensions,specialconsideration,andplagiarism.Areminderallacademicregulationscanbeaccessedviatheuniversity�swebsite.
URL:http://www.federation.edu.au
Assessment Criteria
Studentsworkwillbeassessedupon:
� good evidenceofcompletionofalltasksincludingcriticalanalysisofrequiredwebsiteattributes,five-pointsemanticdifferentialevaluationandaccompanyingoutlineandjustification.
� anaccuratebusinessreportincludingelements,suchastableofcontents,executivesummaryetc.,evidenceofqualitywrittenexpressionincludinggoodgrammar,spelling,punctuation,sentenceconstructionetc,reportsshouldadheretotheuniversitystyleguideincludingformatting,layoutandstructure,andshouldnotexceedwordlimitof1200words
� evidenceofformattedbibliographyandin-textreferenceswhichcomplywiththeAPAstyleguide,aqualitypieceofworkwillprovidearangeofreferencesforexamplebooks,journals,reputablewebsites,podcasts,etc,in-textreferencesshouldbeusedinsuchawayastoprovidesupportforthework
Assessment Feedback
e-BusinessWebsiteEvaluation
MarkingCriteria
AvailableMarks MarksAwarded
Task1(allexpecteddetailsincluded�screenshotsincludedasappendix) 1mark total=0.5markseachwebsite
Task2(clearassignmentofmodelwithreasoning) 4markstotal=2markseachwebsite
Task3(focusedonbusinessgoal(s)) 4markstotal=2markseachwebsite
Task4(areasonedresponseforeachcriteria) 0.25markseachfactor=5.5marks
total
Task5(clearreasonedargumentbackedbyevidencederivedfromwebsiteevaluations) 3markstotal
Documentqualities:
TitlePage(includingassignmentandstudentdetails)
TableofContents(nottypedintodocument�usereferencetools)Appropriateuseofheadings(usestyletools)
Correctspellingandgrammar(appropriateforbusinessreport)ReferenceListandin-textCitations 2.5markstotal=
0.25marks
0.25marks
0.5marks1mark
0.5mark
TotalMark 20marks /20
TotalWorth [10%of total assessment] 10marks /10
Comments
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