Case study-e-marketing strategy
Marketing Management
E-MARKETING STRATEGY Management Report: Guidance Notes
The E-Marketing Strategy Management Report guidance notes are very detailed and
should be of general use. It is designed to show you which areas to concentrate on
and you may demonstrate creativity in modifying your approach in its application
a case-study organization outlining a proposed e-marketing strategy for that
organization (see page 4 of this document]. The report is addressed to the owners
of the organization and you are to write it as if you are a consultant engaged to
research and present the information. The report (in management-report format)
should identify and critically analyse the fundamental issues related to e-
marketing strategy and show clear evidence of synthesis and evaluation of the
subject in the recommendations given to the organization. Note that the
recommendations made in the report should be specific to the case-study
organization, and not a generic description of the elements of e-marketing that are
available to any organization.
