Choose a firm or an organisation ( Please choose from any Australian Firm);
1. Set out the performance of the firm in relation to its main competitors
from 2006 until 2015.
2. Conduct an economic analysis of the firm, and its markets and its wider
macro context.
3. Does your analysis fully explain your data ? If not, why not ?
4. What does your analysis reveal about the effectiveness of business
strategy in your chosen firm or organization especially in 2009?
5. How well equipped is the business to withstand any further global
economic shocks in 2016?
