Economic analysis|Business Finance
Part 1
Select one consumer market (country) in your chosen industry and carry out an assessment of its macroeconomic performance. You should select either the largest market or the fastest growing market. It is recommended you make use of the key macroeconomic variables used in Lecture 5 Economic Performance, and make use of benchmarking and comparisons (with the other 3-4 consumer markets of the chosen industry). • You must deliver a presentation consisting of the following:
Individual macroeconomic analysis of your chosen country (
Unemployment and GDP)
The chosen country is 1-USA —– Chosen industry: Pharmaceutical
The 4 consumer markets are :
2- China
3- japan
4- Germany
5- France
Do it on POWERPOINT.
FOUR SLIDES ONLY ( small presentation )
Part 2
Mode of entry
What is the most appropriate mode of entry for an international investment into your chosen industry? Why is it the most appropriate mode? Discuss advantages and disadvantages. What investments risk will your employer be exposed to?
