Economic Benefits Of Adopting Toyota Avalon in Burma-
Questions-
Does the car cost equally compared to other models of the same quality and design from other manufacturers?
What have been the effects of prevalent car accidents on the Burma’s overall GDP?
Will the government reduce or waive the import duty to facilitate the adoption of Toyota Avalon?
NPD Plan Presentation – Basic Requirements
7 slides, minimum
7 minutes suggested
8 minutes maximum (including setup)
Slide Order
1. Intro (you, product category, firm) – very brief
2. Explain the trend and market drivers that is related to your product and how the affect demand for your product
3. Product; features-benefits-value chart – Emphasize the key, unique feature
4. Target market (present your best one – Focus on benefits sought or lifestyle segmentation)
5. Strategies for pricing and marketing channel
6. Positioning statement for promotion – Message and media
7. Questions?
