EFFECTIVE CUSTOMER MANAGEMENT/ LOGISTICAL QUALITY CONTROL

EFFECTIVE CUSTOMER MANAGEMENT

The sources listed below provide a starting point; you should search the Web for additional information. Follow some of the links embedded in the sources. Use a search engine, such as Google or Bing, to locate sources containing key words and concepts.

Many sources can be found at several sites. If a URL listed below no longer works, try searching the Trident Online Library by author, subject and date. Please see Rensvold (2014) for hints about how to do that.

When citing a source in either your Case or SLP, be sure to enter the current retrieval date; that is, the date that you viewed the source online.

If a source cited in this Module does not appear in the list below, please see the Background Info pages of previous Modules, or the Course Materials and Bibliography page of the course Syllabus.

Sources followed by an asterisk [*] are included in the Presentations. If used, these should still be cited, using the information given on this page.

Required Reading

Caplice, C. (2006). Supply chain fundamentals and segmentation analysis. Retrieved on 21 Feb 2015 from http://ocw.mit.edu/courses/engineering-systems-division/esd-260j-logistics-systems-fall-2006/lecture-notes/lect2.pdf.*

Davis, M. (2010). Case study for supply chain leaders; Dell’s transformative journey through supply chain segmentation (Gartner: G00208603). Retrieved on 2 Mar 2015 from http://www.johngattorna.com/documents/Dell_Case_study_for_supply_chain.pdf

Godsell, J. (2012). Thriving in a turbulent world: The power of supply chain segmentation. Retrieved on 28 Feb 2015 from http://www.som.cranfield.ac.uk/som/p17887/Think-Cranfield/2012/August-2012/The-Power-of-Supply-Chain-Segmentation.*

Godsell, J., Diefenbach, T., Clemmow, C., Towill, D. and Christopher, M. (2011). Enabling supply chain segmentation through demand profilingInternational Journal of Physical Distribution and Logistics Management, vol. 41, no. 3, pp296-314.*

EFFECTIVE CUSTOMER MANAGEMENT

Case Assignment

Godsell (2012) identified seven steps to developing a segmented supply chain. Davis (2010) traces Dell Computer’s “Transformative journey” through the process. Please read both articles carefully, then write an essay explaining:

  • The situation Dell found themselves in before attempting SC segmentation
  • The extent to which Dell’s experiences can be explained in terms of Godsell’s seven steps.
  • Which activity at Dell corresponded to each of Godsell’s steps
  • What benefits Dell derives from SC segmentation.

Feel free to use, as appropriate, other sources related to SC segmentation and Dell.

Assignment Expectations

  • Write a well-constructed essay. Feel free to use tables and bulleted lists, if appropriate.
  • The readings do not provide specific answers. You will need to “fill in the gaps,” using your understanding of the material presented in the module, and the background sources.
  • Provide citations and references. Use of APA style is encouraged, but not required. Please see the TUI Writing Guide, or visit the Purdue Online Writing Lab (OWL, 2015).

LOG 302

LOGISTICAL QUALITY CONTROL

This list of sources is intended to be adequate, but not all-inclusive. You should feel free to search the Web. Search terms: Benchmarking, TQM, Quality management, continuous improvement.

Required Sources

ASQ (2014). Plan-do-check-act (PDCA) cycle. Retrieved on 13 Jan 2015* from http://asq.org/learn-about-quality/project-planning-tools/overview/pdca-cycle.html

Moen, R. & Norman, C. (n.d.) Evolution of PDCA cycle. Retrieved on 13 Jan 2015* from http://pkpinc.com/files/NA01MoenNormanFullpaper.pdf

Murray, M. (2015c). Total quality management (TQM). Retrieved on 13 Jan 2015* from http://logistics.about.com/od/qualityinthesupplychain/a/TQM.htm

Murray, M. (2015d). Benchmarking in the supply chain. Retrieved on 13 Jan 2015* from http://logistics.about.com/od/qualityinthesupplychain/a/benchmarking.htm

Murray, M. (2015e). Continuous Improvement Tools. Retrieved on 13 Jan 2015* from http://logistics.about.com/od/qualityinthesupplychain/a/Continuous-Improvement-Tools.htm

*Note: When citing a source, be sure to enter the date you accessed it.

LOGISTICAL QUALITY CONTROL

Case Assignment

Please refer to the Case 1 description of the hypothetical grocery delivery company.

Let’s suppose the company has Taken Off, and is now a Big Deal in Silicon Valley. Thousands of otherworldly, overpaid people, many of whom could either find the time to go shopping themselves, or delegate the task to their PAs, have come to rely upon MyShoppingCart.com for groceries – and not just at 3:00 AM on Sunday morning.

The company’s success has been due to its clean, beautifully intuitive shopping app, which works flawlessly on every device, and also to its awesomely fast delivery service. In one instance, which has become the stuff of local legend, a millionaire’s trophy wife was horrified to discover that she was completely out of cocktail onions, and a party she was hosting was beginning in a half hour. She placed an order on her cellphone, and a motorcycle courier from MyShoppingCart had the onions in her hand in 17 minutes flat. (That $1.75 jar of onions did, of course, cost her $50, charged to her American Express card, but she didn’t notice.)

But now the company has encountered a problem — the warehouse. There are bottlenecks: it’s taking too long for items to get from the receiving side of the shipping dock to the shelves. It’s taking too long to pick an order from the shelves and get it out the door, in either a car trunk or motorcycle saddlebags. There’s no minimum acceptable time for either activity; the emphasis is always on making things faster.

Obviously, it’s impossible to know the particulars of what’s going on. But how would you find out? Once you know, what sort of program would you put into place, to make things better? In particular:

  1. How would you go about benchmarking the warehouse’s performance?
  2. How would you collect data concerning the details of warehouse performance?
  3. How would you apply the PDCA process to improving performance?

Your discussion should be solidly grounded in the background materials, and supported by citations and references.

Assignment Expectations

  • Follow the instructions in the BSBA Writing Style Guide (July 2014 edition), available online at https://mytlc.trident.edu/files/Writing-Guide_Trident_2014.pdf.
  • Clearly demonstrate your understanding of both the theory covered in the Module, and the particulars of the Case. In some instances, there are no specific facts available, and imagination is required. Have fun!
  • References and citations ARE REQUIRED. As a minimum, you should reference the Module sources. To see how these should appear in you papers, please refer to the Background Info pages. For good examples of in-text citations, please refer to the Module Homepages.
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