Encouragement from a company to buy its product- Marketing Management
Think about the things you have bought recently (last few weeks). Which one of the following MOST influences what you buy?
1. Advertising – Encouragement from a company to buy its product
2. Appearance – how a product looks
3. Brand loyalty – commitment to a brand and you buy repeatedly
4. Country of Origin – where it was made
5. Durability – how long something lasts
6. Environmental Impact – environmental damage caused by creating the product
7. Labor – how the workers who made the product are treated and paid
8. Popularity – bought and used by many people
9. Price – how much something costs
10. Product warranty/guarantee – a promise from a company to repair or replace something that breaks
11. Recommendation – someone you knwo encouraged you to buy a product that he/she uses.