Encouragement from a company to buy its product- Marketing Management

Encouragement from a company to buy its product- Marketing Management

Think about the things you have bought recently (last few weeks). Which one of the following MOST influences what you buy?

1. Advertising – Encouragement from a company to buy its product

2. Appearance – how a product looks

3. Brand loyalty – commitment to a brand and you buy repeatedly

4. Country of Origin – where it was made

5. Durability – how long something lasts

6. Environmental Impact – environmental damage caused by creating the product

7. Labor – how the workers who made the product are treated and paid

8. Popularity – bought and used by many people

9. Price – how much something costs

10. Product warranty/guarantee – a promise from a company to repair or replace something that breaks

11. Recommendation – someone you knwo encouraged you to buy a product that he/she uses.

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