saEntrepreneurship “Concept in Action” Blog Assignment
Blogging is a web-based activity that has increasingly become a source for business information, advice and inspiration.
Your Entrepreneurship “Concept in Action” Blog Assignment is an individual project. Students will develop and submit one (1) mini-article (i.e., “blog post”) that would be deemed suitable for publication on a professional Web site. The objective of the blog posts are for students to reveal examples of successful and unsuccessful ventures. Your broad focus should be one of the following:
(1) How an entrepreneur was creative to recognize an opportunity for a new venture, or
(2) How an entrepreneur or venture became creative to launch a new product or service within an existing business
The entrepreneur or venture can be based upon your research or a personal relationship that you have. Your blog should have the following content: (a) Describe the entrepreneur or venture, (b) discuss the opportunity recognition that lead to a start-up (or a new product or service if it came from an existing venture), and then (c) identify the top three reasons for the success or failure—these three items should be specifics that could help any entrepreneur in any industry (if these are reasons for a venture failure, there should be an application of what entrepreneurs could avoid to have success). This is all based upon your opinion and observations, but the blog post should demonstrate substantive reflection and be informative to a prospective entrepreneur. This includes recognizing opportunities in order to launch a new business or improve their existing business and the main reasons for success or failure. Ideally, blog posts will reflect the following characteristics:
A grading rubric is also provided below to help guide your blog development efforts. Please note: peer reader feedback will be solicited as part of assessing the quality of submissions.
| Developing | Proficient | Exemplary | Points Earned[1] | |
| Identification of Relative Entrepreneur &Opportunity Description
|
0-18
Blog post makes no explicit reference to an Entrepreneur or Venture, AND/OR does not address opportunity recognition
|
19-27
Blog post gives a mediocre description of an Entrepreneur or Venture, AND/OR alludes to the opportunity recognition portion but does not describe in detail
|
28-30
Blog post gives a great description of the Entrepreneur or Venture, AND/OR has a relative story to tell about opportunity recognition
|
|
| Intellectual Engagement and Personal Reflection on Key Concepts to Identify Substantive, Applicable Advice with 3 Reasons for Success or Failure
|
0-18
Blog post shows no OR little evidence of reasons for success or failure with no intellectual and personal reflection of key concepts in text and in class, AND/OR information is not applicable to other entrepreneurs
|
19-27
Blog post conveys some evidence of reasons for success or failure based upon intellectual and personal reflection of key concepts in text and in class, AND/OR information is not applicable to many entrepreneurs
|
28-30
Blog post conveys extensive evidence of reasons for success or failure based upon intellectual and personal reflection of key concepts in text and in class, AND information is applicable to other entrepreneurs
|
|
| Engaged Writing Style | 0-18
Blog is difficult to follow, AND/OR requires reader to make connectivity and assumptions [i.e., not entertaining to read] |
19-27
Blog is somewhat decent to follow, AND/OR the connecting explanations are challenging to understand [i.e., it’s not a great read, but also not tormenting to complete] |
28-30
Blog is easy to follow, AND the connecting explanations are easy to understand, AND it has some flair and originality [i.e., it’s entertaining] . |
|
| Concise | 0-2
Blog post is not well-written, contains a lot of “fluff,” and seems to waste the audience’s time by rambling on but never getting to the point. |
3-4
Blog post is well written, but may contain some “fluff.” |
5
Blog post is elegant because it is informative yet contains no unnecessary “fluff” – extra words that seem to just be taking up space.
|
|
| Technical Writing | 0-2
Blog post contains 3 or more instances of incorrect grammar or spelling errors, AND/OR does not include at least one link
|
3-4
Blog post contains no more than 1 or 2 instances of incorrect grammar or spelling errors, AND/OR includes at least one link, but not relevant
|
5
Blog post contains no instances of incorrect grammar or spelling errors WITH at least one relative link
|
|
| Total raw points earned out of 100% possible | ||||
| Less late adjustment (if applicable) | ||||
| Final Score Earned | ||||
Blog post author: ______________________________________ Blog post reviewer: ____________________________________
[1] Note: Circled text indicates feedback areas for focusing additional attention to help advance the submission to next level of proficiency.
