Ethnographic research paper on Korean Vs. USA beauty

Paper format: 10-12 pages of writing (at least 3000 words not counting bibliography), 1-inch margins, 12 point font

Thesis: Globalization has resulted in a dramatic change in shaping women empowerment in Korea.

Department: Korean v. American Makeup and how they shape Women empowerment

Topics/ Ideas: – Refer to Cho 2002 reading attached!

• Confucianism BEFORE globalization – how culture shapes beauty standards (in Korea and America)
  • Korean : cute, innocent look, less powerful, natural, face oriented (care more about how they look compared to American)
  • American: bold, statement looks, sexy
  • Stereotype in Korea: how women are viewed weaker and men are stronger

• Trends AFTER globalization – how Korean culture spread to America.
  • Women in Korea are prouder to call themselves Korean (build women empowerment)
  • Use examples from beauty bloggers, K-Pop idols, models, society, social media influencer, etc.
  • Sephora & Amazon even carry beauty products from Korea

4 mandatory citations of Scholarly Source (SUMMARY OF IMPORTANT POINTS)- CHICAGO STYLE FORMATTING (use the d’evelyn style guidelines attached):

Maria, Secară Oana, and Sasu Dinu Vlad. 2013. “THE IMPACT OF GLOBALIZATION IN THE INDUSTRY OF COSMETICS.” Annals Of The University Of Oradea, Economic Science Series22, no. 2: 672-680. http://steconomiceuoradea.ro/anale/volume/2013/n2/067.pdf

Frederick, David A., Mackenzie C. Kelly, Janet D. Latner, Gaganjyot Sandhu, and Yuying Tsong. 2016. “Body image and face image in Asian American and white women: Examining associations with surveillance, construal of self, perfectionism, and sociocultural pressures.” Body Image 16, 113-125. http://europepmc.org/abstract/med/26808353

Bissell, Kim L., and Jee Young Chung. 2009. “Americanized beauty? Predictors of perceived attractiveness from US and South Korean participants based on media exposure, ethnicity, and socio-cultural attitudes toward ideal beauty.” Asian Journal Of Communication 19, no. 2: 227-247. http://www.tandfonline.com/doi/abs/10.1080/01292980902827144

Kim, Jaeil, WoongHee Han, DongTae Kim, and Widya Paramita. 2013. “Is Beauty in the Eye of the Beholder? Gender and Beauty in the Cosmetics Sector.” Marketing Intelligence & Planning 31 (2): 127-140. http://www.emeraldinsight.com/doi/full/10.1108/02634501311312035

Open link provided for scholar articles and you can download the full text.