Evaluate and control metrics and methodology to measure performance
PART 1 -Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 800 words.
Intended marketing objectives for Y1, Y2, and Y3
Implementation milestones
Evaluation and control metrics and methodology to measure performance
Contingency planning
Conclusion (Diana
PART 2 -Pitch your Learning Team’s new product to the class using a Microsoft® PowerPoint® presentation of 4 slides.
Include the following key components from your New Product Launch Marketing Plan:
Intended marketing objectives for Y1, Y2, and Y3
Implementation milestones
Evaluation and control metrics and methodology to measure performance
Contingency planning.
