Evaluate Big Skinny’s sponsored search strategy.
Read the attached Case on Big Skinny and submit a word document containing the following:
Section one: Summary of the Case
Write a synopsis of the case highlighting key elements of the case (Minimum 200 Words)
Section two: Case Questions
~What should Kiril focus on next? What should be his lowest priority? Why? (Minimum 150 words)
~Evaluate Big Skinny’s sponsored search strategy. Are their search keywords for which you would encourage Big Skinny to increase its bid? To Lower its bid? (Minimum 200 words)
~How effectively is Big Skinny using social media to sell its wallets? (Minimum 150 words
~Should Big Skinny expand its partnerships with online distributors? Why or Why not? (Minimum 100 words)
Section three: Takeaways
What are your takeaways from this case? How can you use the takeaways from this case as you prepare to move forward in your career? (Minimum 100 Words)
