Evaluate nascar branding strategy |Business Management
1-Evaluate NASCAR’s branding strategy in relation to its overall marketing strategy. Could NASCAR have have done anything differently to insulate itself against the economic downturn?
2-Conduct a strategic SWOT ANALYSIS For NASCAR At this point in its history. What the opportunities are available for NASCAR to take advantage of given its many significant Strengths?
3-What Strategies do you recommend to counter the criticisms leveled against NASCAR? Should the company become more involved in sustainability initiatives? If so , how might that be tied in with NASCAR’S branding Strategies ?
4-What strategies can you offer to move NASCAR to the next level in its evolution? How can the company maintain, or even increase, its sponsor and fan base?
