Evaluate the product as an innovation as its is perceived by the intended market
Product: YELP (app)
Country: Indonesia
for this project, I want to introduce YELP to Indonesia
Please do research on these points (2-3 pages long)
1. Brand Identity
2. Evaluate the product as an innovation as its is perceived by the intended market
Right now, Indonesian people tend to rely on word of mouth recommendations when finding restaurants. So by bringing Yelp to Indonesia, it might change the way Indonesian people seek for restaurants
3. Localized or Standardized Yelp
Localized: adding several filters such as halal non halal filter since Indonesia is the largest muslim country in the world
Standardized: same layout as the original yelp. same brand image.
4. Major problems and resitance to product acceptance
Explanations that are being bold and italic are examples that you could include in the paper.
