Evaluate the role and uses of marketing information
Assignment task instructions (Word count: 3,000)
Students must show that they meet the Learning Outcomes and Assessment Criteria of the unit of assessment. Therefore, consideration will be given to whether students achieved the following:
Task 1 –
1. Evaluate the role and uses of marketing information and intelligence within your business organization.
2. Appraise the structure and characteristics of an effective marketing information system with examples from your chosen organisation.
3. Evaluate the suitability and advantages and disadvantages of different methods of collecting marketing information within your organisation.
4. Consider and evaluate the uses, requirements, advantages and disadvantages of the marketing analytical system within your business organisation.
5. Evaluate a variety of sales forecasting techniques with reference to your business organisation.
Task 2 –
1. Assess the purpose and value of a marketing partnership with reference to your business organisation, including reaching new customers, bringing new products to existing customers, increased brand awareness etc.
2. Evaluate the requirements, responsibilities and liabilities of a marketing partnership referring to your organisation.
3. Assess the scope of activities of a marketing partnership and the incentives for investments as relates to your business organisation.
4. Evaluate the cost-effectiveness of a marketing partnership for your organisation.
Task 3 –
1. Assess the way in which the marketing plan in your business organisation addresses competitive positions.
2. Analyse the information requirements and components of an effective marketing plan and relate to your marketing plan from your chosen business organisation.
3. Establish monitoring mechanisms that are capable of tracking performance and deviations from objectives within your business organisation.
4. Within your chosen business organisation evaluate the characteristics of effective KPI and success criteria.
