Evaluate Two Types of Articles from Business Literature
Instructions
For this assignment, you will reflect on what you have learned about the
differences between professional publications and popular press publications.
After reviewing the Engle website information located within your weekly
resources, read an article from a professional trade publication and an
article from a popular press publication. Fortune Magazine and Psychology
Today are examples of popular press publications.
Then, write an essay analyzing the content and format of the two types of
articles. Discuss the type of material presented in each article. Evaluate the
articles in light of information you acquired in the resources this week.
Remember to consider that there are differences in content and format between
professional trade publications and popular press publications.
Be sure to address the following in your essay:
Analyze and compare your findings from the viewpoint of accuracy and
suitability to use as a professional research reference.
Explain whether you believe one form of publication is more reliable than the
others.
Assess your own fact-finding methods, and compare how your opinion of using
these two types of resources has changed.
Use the library to acquire resources in support of assertions. Cite and
reference. The two articles reviewed count toward the citation requirement.
Length: 3-5 pages
References: Include a minimum of five library references. The two articles
count toward the citation requirement.
Your assignment should demonstrate thoughtful consideration of the ideas and
concepts that are presented in the course and provide new thoughts and
insights relating directly to this topic. Your response should reflect
doctoral-level writing and APA standards. Be sure to adhere to Northcentral
University’s Academic Integrity Policy.
File #1
File #2
Week 1: Evaluate Two Types of Articles from Business Literature (10 Points)
Various types of writing are useful for professional communication. For
doctoral students, peer-reviewed journal publications are essential. These
publications contain research reports vital for developing dissertations.
However, in the workplace, trade journals and popular press are often more
familiar sources.
This week, two forms of professional literature are reviewed: trade journals
and popular press. Later in the course, we will add academic resources to the
professional resources.
Trade Journals
Many trade journals, such as the AICPA’s Journal of Accountancy, provide
reviews of applications or best practices in an industry related to practical
research useful for daily operations. Expert practitioners frequently write
these articles and focus more on the application of knowledge than the
creation of it. These articles may also focus on applying theories from other
areas to a specific industry problem; for example, using forest conservation
principles in organizational development. Editors review these article
submissions, but because they are more often editorial in nature, they are not
subject to the same rigorous scrutiny as original research journal articles.
Popular Press
The popular press is yet another source of information. Books such as Blue
Ocean Strategy or The World Is Flat are based in research, but are presented
in a more practical light and do not necessarily make clear distinctions
between the facts and opinions they present. News sources, such as Business
Week or Fast Company, also fall into this category where the line between
knowledge and editorial is blurred. Again, editors often review these solely
to avoid factual misstatement, but not to establish validity or reliability of
the opinions expressed.
Be sure to review this week’s resources carefully. You are expected to apply
the information from these resources when you prepare your assignments.
Heads-Up to the Signature Assignment
Your culminating Signature Assignment (due in Week 8) will be a reflection of
all that you have learned within the course, and it may require that you
complete some work ahead of time. To ensure you are prepared and have adequate
time to complete this assignment, please review the instructions by looking
ahead to Week 8. You can contact your professor if you have questions.
Weekly Resources:
Brown, K. G., & Barton, D. J. (2016). Brief guide to business writing.
University of Iowa.
http://www.biz.uiowa.edu/faculty/kbrown/writing.html
Engle, M. (2016). Distinguishing scholarly from non-scholarly periodicals: A
checklist of criteria: Introductions and Definitions. Cornell University
Library.
http://guides.library.cornell.edu/scholarlyjournals
Academic and popular resources. (n.d.). Nortncentral University.
http://library.ncu.edu/dw/index/238
Scholarly vs. peer-reviewed: What is the difference between scholarly and
peer-reviewed journals? (n.d). Northcentral University.
https://library.ncu.edu/faq/faqview/14864
REFERENCES
http://guides.library.cornell.edu/scholarlyjournals
http://ncu.libguides.com/business_research
Various types of writing are useful for professional communication. For
doctoral students, peer-reviewed journal publications are essential. These
publications contain research reports vital for developing dissertations.
However, in the workplace, trade journals and popular press are often more
familiar sources.
This week, two forms of professional literature are reviewed: trade journals
and popular press. Later in the course, we will add academic resources to the
professional resources.
Trade Journals
Many trade journals, such as the AICPA’s Journal of Accountancy, provide
reviews of applications or best practices in an industry related to practical
research useful for daily operations. Expert practitioners frequently write
these articles and focus more on the application of knowledge than the
creation of it. These articles may also focus on applying theories from other
areas to a specific industry problem; for example, using forest conservation
principles in organizational development. Editors review these article
submissions, but because they are more often editorial in nature, they are not
subject to the same rigorous scrutiny as original research journal articles.
Popular Press
The popular press is yet another source of information. Books such as Blue
Ocean Strategy or The World Is Flat are based in research, but are presented
in a more practical light and do not necessarily make clear distinctions
between the facts and opinions they present. News sources, such as Business
Week or Fast Company, also fall into this category where the line between
knowledge and editorial is blurred. Again, editors often review these solely
to avoid factual misstatement, but not to establish validity or reliability of
the opinions expressed.
Be sure to review this week’s resources carefully. You are expected to apply
the information from these resources when you prepare your assignments.
Heads-Up to the Signature Assignment
Your culminating Signature Assignment (due in Week 8) will be a reflection of
all that you have learned within the course, and it may require that you
complete some work ahead of time. To ensure you are prepared and have adequate
time to complete this assignment, please review the instructions by looking
ahead to Week 8. You can contact your professor if you have questions.
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Brief Guide to Business Writing
Kenneth G. Brown, Ph.D.
David J. Barton, B.A.
Department of Management and Organizations
University of Iowa
Table of Contents
Introduction
Document Guidelines
Paragraph Guidelines
Sentence Guidelines
Appendix A: The Writing Process
Appendix B: Sample Business Letter
Appendix C: Sample Memo
Appendix D: Sample E-mail
Appendix E: Word Choice
Appendix F: Reading Resources
Appendix G: Writing Checklist
Introduction
In our daily lives, at school and on the job, there is a need for effective
written communication skills. We have all turned in a report at one time or
another that wasn�t written as well as it could have been. Poor writing
reflects badly on us, it limits the influence we can have on others, and it
steals time away from those who do to decipher what we mean. To avoid these
problems, there are a few commonly accepted principles of writing that we can
follow. The purpose of this writing guide is to outline these principles for
you. You should keep this guide and refer to often; especially when you are
writing a paper for a professor or a letter to your boss.
The manual is broken into three sections. The first section deals with the
document as a whole. This section addresses issues including the best format
to use in certain situations, word choice, and document flow.
The second section deals with paragraphs, their structure and function. It
addresses issues such as paragraph generalization and support, and
transitions.
The third section of this guide will deal with the individual sentence
structure. This includes writing a complete sentence, wordiness, and
punctuation. This section finally touches on the active/passive word use.
The first appendix to this guide contains a diagram, taken from Munter (1997),
about the writing process. This diagram divides writing into five steps: (1)
Gather, (2) Organize, (3) Focus, (4) Draft, and (5) Edit. An important feature
of this diagram is the arrows that return to the beginning after each step.
This is an important feature to emphasize because it highlights the fact that
writing is an iterative process. Good writing does not appear magically, nor
is it a limited skill available only to those with brilliant minds. All good
writing goes through a process of thoughtful analysis (gathering, organizing,
and focusing ideas), drafting, editing, and rewriting. This guide will help
you make some improvements to your writing, but nothing can compensate for
thought and time. We highly recommend that develop a habit of finishing a
draft well before the due date so you can spend consider time editing and
rewriting. Moreover, we encourage you to enlist a friend or colleague who can
critique your writing and make it more effective.
The remaining appendices to this guide contains examples of document format,
including a business letter, a memo, and an e-mail; commonly misused words; a
reading resource list; and self-grading checklist to use in your own writing.
If you have comments or suggestions about this guide, please send them to Dr.
Brown at kenneth-g-brown@uiowa.edu. We hope that you find this brief guide
useful in class and at work!
I.Document Guidelines
Purpose and Audience
Your purpose and your audience will determine many critical features of your
document, including your format, strategy, and word choice. So the first thing
to determine when you are writing a document is — Who are your primary and
