Evaluates the various options the firm may adopt in expanding into this market.

Evaluates the various options the firm may adopt in expanding into this market.

How well you can do the following (as outlined in the module specification):

. Explain and critique a range of relevant theories and concepts of the strategy process and international business issues

. Critically review and implement the strategy of an organisation in light of international business issues

. Critically evaluate strategy formulation and implementation

. Produce creative strategic solutions to business problems for organisations facing diverse challenges, especially where there is incomplete information and ambiguity

Key Skills to be practised / assessed

This assignment assesses how well you can do the following (as outlined in the module specification):

. Plan, organise and manage your time

. Conduct research, gather and analyse data while critically applying relevant theories and concepts

. Use initiative

. Apply effective written skills

. Work individually to solve a given problem

Details of the task Using Carrefour plc as a case study, prepare a report of no more than 2500 words that:

. Identifies a potential target market for Carrefour’s future international expansion strategy. (This means that you must not choose an international market already served by Carrefour; doing so will result in failing this assignment).

. Analyses the macro-environmental characteristics of this market.

. Critically analyses the external and internal environments of the firm, applying relevant theories and concepts.

. Identifies the key strategic issues (opportunities and threats) the firm faces in expanding into this market.

. Evaluates the various options the firm may adopt in expanding into this market.

. Recommends actions to be taken to ensure that this strategic international expansion is a success for the firm.

Assessment criteria Your assignment will be assessed according to these criteria:

. Ability to collect and analyse relevant data

. Degree of knowledge and understanding of the module subject

. Ability to critically synthesise and apply relevant theories and concepts from a range of sources

. Ability to develop an argument which is well structured, clearly justified and relevant to the particular circumstances of the situation under consideration

. Ability to identify and evaluate a range of strategic options relevant to the particular circumstances of the situation under consideration

. Degree of originality in generating relevant and justified solutions to the business problem under consideration

. Clear and logical structure

. Professionalism of presentation

. Ability to apply the Harvard referencing system in the correct manner

. Ability to manage time to submit by the deadline

. Academic good conduct