Evaluating the data collected from environmental analysis, the corporate executives of F&S Pharma Inc. realized that it was the right time to expand the business. The company’s vision was accordingly adjusted from “To Be the Best in the Pharmaceutical Industry” to “To Make Good Health Accessible to Everyone around the Globe.” To support the new vision, the executives decided that the company would first enter the Asian market where its growth potential would be huge. To further support these decisions, the general managers of different SBUs and the functional managers formulated their own strategies. Which of the following approaches to the development of strategy does this best illustrate?
A. Reverse mentoring
B. Top-down strategic planning
C. Bottom-up strategic approach
D. Scenario planning
