Critically analyse, evaluate, define and discuss market research methodologies, applications and environmental influence and strategic value in relation to marketing in International, regional, national and global marketing contexts.
Question 1: Covers the strategic management decision of identifying internal Critical Success Factors (CSF’s) in the context of International Marketing Development planning.
Students should demonstrate a critical evaluation of the importance of these factors in the context of International Marketing Development planning – with reference to relevant International Marketing concepts and models.
Question 2: Students should demonstrate an understanding of the key principles of planning Relationship Marketing strategies campaigns, referring to relevant concepts and International Marketing Communications models.
‘How’ the organisation needs to strategically plan its international Relationship Marketing in the context of its market development planning.
Critically comprehend, analyse, and evaluate the strategic and operational factors which impact upon marketing scenarios; identification and resolution; success and failure in relation to international marketing contexts, competitive positioning, market entry and international development.
Question 1: Students are asked to relate the key CSF’s concepts to the chosen organisation when undertaking Market Development planning- conducting an evaluation of these concepts and illustrating and justifying their conceptual importance in terms of potential success/failure.
Question 2: Students must also critically evaluate the importance of strategically planning and managing this external CSF in the context of success/failure for the chosen organisation’s organisation’s Market Development planning.
‘Why’ the organisation needs to strategically plan this external CSF.
