Company : Nissan
2500-3000 words
Turnitin Similarity : 20%
APA format
Min. 10 references, different sources of information
Links are insightful and original
Mechanics of writing: Satisfies the stipulated word count of the assignment requirements. In-text citations done accordingly to APA format with littel ot no mistakes. Referencing follows the APA format but with little ot no mistakes. Sufficient and authoritative resources referenced.
Performance descriptors
1. Introduction for an overall
2. Background of the company
3. Identify the Company’s current Advertising, Sponsorship and Marketing strategies.
4. Identify 2 gaps (e.g. for Advertising, use only TV ads and no interactions) (e.g. Sponsorship but no activation) (e.g. always sponsor the same type)
5. Propose 2 Sponsorship solutions to address the 2 gaps from no.4 above (Solution must be able to solve the 2 gaps you mentioned earlier)
6. Conclusion
