Evolution of quality management – total quality management

Why does TQM require the commitment of everyone in the whole organisation?

How could this be achieved in the context of a company you know well?

REQUIREMENT:

1) In answering the Question, choose examples from life experience or use appropriate cases on the Web to discuss. Make references to relevant examples from real companies

2) use the article :Yong, J. & Wilkinson, A. (2002) The long and winding road: The evolution of quality management Total Quality Management, Vol. 13, No.1 pp. 101- 121

3) Referencing/Citation : Harvard style

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