1. Outline a plan that managers in the low-calorie, frozen microwaveable food company could follow that will allow the firm to raise its prices. Second, identify any strategic opportunities in addition to a price increase that could increase company revenue. Discuss both in the context of a value-added marketing strategy.
2. Examine the major effects that government policies have on production and employment. Predict the potential effects that government policies could have on the company. Cite the major reasons for government involvement in a market economy.
3. Determine whether or not government regulation to ensure fairness in the low calorie, frozen microwavable food industry is needed. Cite the major reasons for government regulation of products and firms selling goods and services in the US. Provide two (2) examples of government involvement in a similar market economy to support your response.
4. Examine the major complexities that would arise under expansion via capital projects. Propose key actions that the company could take in order to prevent or address these complexities.
5. Suggest the substantive manner in which the company could create a convergence between the interests of stockholders and managers. Indicate the most likely impact to profitability of such a convergence. Provide two (2) examples of instances that support your response.
