You are the assistant to the CEO of a small textile firm that manufactures quality, premium-priced, stylish clothing. The CEO has decided to see what the opportunities are for exporting and has asked you for advice as to the steps the company should take.
Checklist:
Visit the U.S. Government website:
Source: Export.gov: Helping U.S. Companies Export. Retrieved from http://export.gov/
Based on information contained in Chapter 14 of your text and the Internet site above, respond to the following:
What specific steps should this firm take to pursue exporting as a business option and what advice would you give the CEO? Explain.
