Explain what are brand equity, brand associations

Explain what are brand equity, brand associations Marketing Management

I need assistance in completing a project/report on the Brand Marketing module. The brand I had chosen to do is Apple.

The requirements of the project are:
– An introduction about the brand (Apple) for example history, brand marketing techniques, consumers’ online reviews about the brand, why is Apple a top 100 global brand.

– Explain what are brand equity, brand associations, and their dimensions, using theories and references of brand marketing, having ‘some’ explanations using APPLE as a company (Quoting authors in the field of study of brand marketing).

– List 25 brand associations of Apple.

– Create a brand association map (consensus brand map) of Apple using the 25 brand associations (self-projecting the strengths of the different associations).

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