1. How can analysis of national competitiveness explain the competitive advantage of the single firm?
2. Identify the major dimensions used to analyse a competitor’s strengths and weaknesses profile. Do local, regional and global competitors need to be analysed separately?
3. How can a country with high labour costs improve its national competitiveness?
4. As the global marketing manager for Coca-Cola, how would you monitor reactions around the world to a major competitor such as Pepsi?
