Room Revenue Forecast for Year 2 Quarter 2 (April, May and June)
There are two documents to be submitted for this group assignment:
1. Create a word document to provide a narrative (a minimum of one pages, single-spaced) for the rationale behind the forecasted numbers:
Part I: Competitive Intelligence: Explain how competitive sales data influences your forecasts
Part II: Market trend and anomalies: Explain what kind of market trend you expect in Year 2 Quarter 2 and any anomalies that expect to affect your forecasts.
| Year | 2 | 2 | 2 | |||
| Month | June | May | April | |||
| 20% more business – GOAL | Forecast | STLY | Forecast | STLY | Forecast | STLY |
| Weekday Transient | 653 | 544 | 763 | 636 | 701 | 584 |
| Weekend Transient | 530 | 442 | 580 | 483 | 499 | 416 |
| Weekday Contract | 0 | 0 | 0 | 0 | 0 | 0 |
| Weekend Contract | 0 | 0 | 0 | 0 | 0 | 0 |
| Conference (weekday) | 0 | 0 | 0 | 0 | 0 | 0 |
| Conference (weekend) | 0 | 0 | 0 | 0 | 0 | 0 |
| Groups (weekday) | 221 | 184 | 188 | 157 | 235 | 196 |
| Groups (weekend) | 264 | 220 | 215 | 179 | 280 | 233 |
| Events (weekday) | 0 | 0 | 0 | 0 | 0 | 0 |
| Events (weekend) | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Rooms Sold | 1668 | 1390 | 1746 | 1455 | 1715 | 1429 |
| Room Occupancy (%) | 44.48% | 39.7% | 46.56% | 33.3% | 45.73% | 40.8% |
| ADR ($) | $102.24 | $85.20 | $108.36 | $90.30 | $95.18 | $79.32 |
| Weekday | $128.86 | $107.38 | $131.38 | $109.48 | $125.60 | $104.67 |
| Weekend | $139.20 | $116.00 | $136.21 | $113.51 | $126.24 | $105.20 |
| Contracts | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 |
| Conferences | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 |
| Groups | $25.94 | $21.62 | $24.76 | $20.63 | $23.66 | $19.72 |
| REVPAR ($) | $40.61 | $33.84 | $36.04 | $30.03 | $38.87 | $32.39 |
| Total Room Revenue ($) | $142,108.80 | $118,424.00 | $157,663.20 | $131,386.00 | $136,023.60 | $113,353.00 |
| Weekday | $70,100.40 | $58,417.00 | $83,556.00 | $69,630.00 | $73,353.60 | $61,128.00 |
| Weekend | $61,528.80 | $51,274.00 | $65,788.80 | $54,824.00 | $52,518.00 | $43,765.00 |
| Contract | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 |
| Conferences | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 |
| Groups | $10,479.60 | $8,733.00 | $8,318.40 | $6,932.00 | $10,152.00 | $8,460.00 |
